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Etsy:俄乌战争对Etsy卖家的影响

Etsy 李梦龙 2年前 (2022-03-01) 146次浏览 0个评论

大家好,我是李梦龙

这几天的新闻头条都是被俄乌战争占据了。整个世界都在讨论这场战争。

今天我们来解读一下俄乌战争对Etsy卖家们的影响。

1.0 卖家减少,竞争减少

我查了一下这两个这国家在etsy上开店的卖家数量:

Russia: 46,951 shops ,整个ETSY卖家数量排名第八

Ukraine 34,021 shops,整个ETSY卖家数量排名第十二

由于战争的影响,乌克兰卖家基本上没有办法发出货来了。

同时,由于俄罗斯对36国实施航空禁令,基本上没有飞机飞进飞出俄罗斯。

所以俄罗斯想要发出货出来也比较困难,而且邮费肯定也是爆涨的。

价格也没有任何优势。

所以,这次俄乌战争,ETSY上将减少8万个卖家。

乌克兰排名前的10的卖家大部分休业了、、、

卖家减少,竞争减少!!!

乌克兰排名第三的店铺,已经休业了。。。

乌克兰排名第四的婚纱店铺,已经休业了。。。

乌克兰排名第六的店铺,已经休业了。。。

乌克兰排名第七的店铺,已经休业了。。。

乌克兰排名第九的店铺,已经休业了。。。

2.0 受益的分类是Craft Supplies & Tools

我对俄罗斯销售前300名的店铺进行了统计,发现有166家是从事Craft Supplies & Tools销售的。

45家是从事Art & Collectibles销售,23家是是从事Toys & Games销售。

1

PamPinostore

Craft Supplies & Tools

4,834

2

HappyDollsHandMade

Craft Supplies & Tools

4,613

5

DigitalHobbyHelper

Craft Supplies & Tools

2,420

6

NinoEmbroidery

Craft Supplies & Tools

1,907

8

OliArtStudioShop

Craft Supplies & Tools

1,637

11

Patternsbarbiedoll

Craft Supplies & Tools

1,552

13

FamilyDesignCrafts

Craft Supplies & Tools

1,449

14

JoyfulUnicorn

Craft Supplies & Tools

1,391

17

AlsmaArt

Craft Supplies & Tools

1,283

18

EBookCraftPattern

Craft Supplies & Tools

1,282

19

OldSaltArt

Craft Supplies & Tools

1,193

25

CuteBroidery

Craft Supplies & Tools

937

26

VikisewsPatterns

Craft Supplies & Tools

921

30

KarlovaDesign

Craft Supplies & Tools

879

31

AmigurumiByAna

Craft Supplies & Tools

874

32

AnimalsCrossStitch

Craft Supplies & Tools

845

35

MagicArtLab

Craft Supplies & Tools

738

38

CuteDreamToysDesign

Craft Supplies & Tools

715

39

SweetieGraphics

Craft Supplies & Tools

714

41

soapcityru

Craft Supplies & Tools

692

42

OGCraftsDesign

Craft Supplies & Tools

686

43

VineraEyerPatterns

Craft Supplies & Tools

673

45

StitchingLand

Craft Supplies & Tools

656

47

ShopStrawAnimals

Craft Supplies & Tools

641

50

NansyOops

Craft Supplies & Tools

607

51

ToysByKnitFriends

Craft Supplies & Tools

601

52

VecherniePosidelki

Craft Supplies & Tools

595

53

StarlingSVG

Craft Supplies & Tools

589

54

CrochetFriendsLab

Craft Supplies & Tools

585

55

atAntiqueStitch

Craft Supplies & Tools

572

58

OlegiraBeadPatterns

Craft Supplies & Tools

552

59

Fionadolls

Craft Supplies & Tools

542

60

MagicStitchStudio

Craft Supplies & Tools

540

63

ManiaHobby

Craft Supplies & Tools

536

64

PatternsTime

Craft Supplies & Tools

530

65

SignReadyDClipart

Craft Supplies & Tools

528

66

MariaArtCreative

Craft Supplies & Tools

526

69

MiniDigitalHouse

Craft Supplies & Tools

506

71

MyCroWonders

Craft Supplies & Tools

501

72

CrossStitchingForFun

Craft Supplies & Tools

500

75

StitchesThroughYears

Craft Supplies & Tools

497

78

KruToysAndPatterns

Craft Supplies & Tools

479

79

LaserBun

Craft Supplies & Tools

452

81

Bobriktoys

Craft Supplies & Tools

444

82

EmbroideryDesignsEM

Craft Supplies & Tools

438

85

TheFlyingStitch

Craft Supplies & Tools

433

87

TotaKsushaDolls

Craft Supplies & Tools

432

88

JuliSVGPrint

Craft Supplies & Tools

428

89

HEATLOOPS

Craft Supplies & Tools

428

90

NataPatterns

Craft Supplies & Tools

425

91

MyLovelyCrossStitch

Craft Supplies & Tools

424

92

MariannaProps

Craft Supplies & Tools

423

93

WowBagShopDesign

Craft Supplies & Tools

419

96

MisterCutter

Craft Supplies & Tools

409

97

AnnaBronze

Craft Supplies & Tools

407

98

KatKnitToys

Craft Supplies & Tools

403

99

ZenknitRU

Craft Supplies & Tools

403

100

SoftMuseArt

Craft Supplies & Tools

396

103

CrochetClubStore

Craft Supplies & Tools

392

105

BeengBong

Craft Supplies & Tools

390

106

Moldforyou

Craft Supplies & Tools

390

107

JoyDigitalDesign

Craft Supplies & Tools

389

108

MagiCraftByJulia

Craft Supplies & Tools

387

109

Protuberanec

Craft Supplies & Tools

387

110

AlesyaPytskayaArt

Craft Supplies & Tools

386

113

KKGraphicDesignCo

Craft Supplies & Tools

385

114

LunesDesigns

Craft Supplies & Tools

382

115

KnittedToyZoo

Craft Supplies & Tools

382

116

LinenFabricsByAnna

Craft Supplies & Tools

381

119

ByOlgaBoo

Craft Supplies & Tools

368

120

Start2Stitch

Craft Supplies & Tools

365

122

METALCLAYSTUDIO

Craft Supplies & Tools

363

123

DecorateRU

Craft Supplies & Tools

360

124

EvgeniaPainting

Craft Supplies & Tools

360

125

NaturacrochetShop

Craft Supplies & Tools

358

127

KaleArtShop

Craft Supplies & Tools

352

128

BabUnicorn

Craft Supplies & Tools

347

129

LovelyKnitCreation

Craft Supplies & Tools

347

131

CrochetToysBunnyCo

Craft Supplies & Tools

346

132

TillySome

Craft Supplies & Tools

346

134

RussianCraftsmen

Craft Supplies & Tools

341

136

LunarFoxStitch

Craft Supplies & Tools

334

137

AmiAmor6

Craft Supplies & Tools

334

138

AlinetToysAndDesign

Craft Supplies & Tools

333

141

WoolenPaw

Craft Supplies & Tools

326

142

CrochetPatternByLily

Craft Supplies & Tools

323

144

KotoCrochetToys

Craft Supplies & Tools

316

145

WonderStudioByYulia

Craft Supplies & Tools

314

147

MoldsbyMedochi

Craft Supplies & Tools

311

148

PatykovaPatterns

Craft Supplies & Tools

310

149

MisterSeibel

Craft Supplies & Tools

310

150

MarinadeArt

Craft Supplies & Tools

309

152

VectorMarketArt

Craft Supplies & Tools

308

154

cupofneedles

Craft Supplies & Tools

308

155

GoDrawStore

Craft Supplies & Tools

305

157

CrochetWondersDesign

Craft Supplies & Tools

304

159

HappyClayStore

Craft Supplies & Tools

302

160

MoldsDecorFurniture

Craft Supplies & Tools

301

161

PinetkiShop

Craft Supplies & Tools

299

162

KnitByMarynik

Craft Supplies & Tools

299

163

AlphabetStore

Craft Supplies & Tools

297

166

CoolBabyLoves

Craft Supplies & Tools

293

169

EnjoytoysDesigns

Craft Supplies & Tools

282

170

KatushkaMorozova

Craft Supplies & Tools

280

174

LesFrolovaShop

Craft Supplies & Tools

279

175

IstarArt

Craft Supplies & Tools

279

178

GromakEmbroidery

Craft Supplies & Tools

275

180

ByKnitToys

Craft Supplies & Tools

272

181

HappyCrochetPattern

Craft Supplies & Tools

272

182

RowanEMB

Craft Supplies & Tools

270

183

JoineryCrafts

Craft Supplies & Tools

269

185

UnderwaterTreasureRU

Craft Supplies & Tools

265

186

RaulaToys

Craft Supplies & Tools

264

187

QllArtStore

Craft Supplies & Tools

264

188

DoosseEmbroidery

Craft Supplies & Tools

263

189

MiniKnittedToys

Craft Supplies & Tools

263

190

KarmanDolls

Craft Supplies & Tools

263

193

AyaLormus

Craft Supplies & Tools

261

196

WatercolorGardensArt

Craft Supplies & Tools

254

198

HandcraftIsland

Craft Supplies & Tools

251

199

GigiPrintArt

Craft Supplies & Tools

248

201

MyCrochetFriends

Craft Supplies & Tools

244

206

ElephantQuietBook

Craft Supplies & Tools

241

207

mimiKNITTING

Craft Supplies & Tools

235

208

CutePicturesStudio

Craft Supplies & Tools

234

211

DigitalStoreByMadi

Craft Supplies & Tools

232

212

LinaOvaCrossStitch

Craft Supplies & Tools

231

213

HKCraftsStudio

Craft Supplies & Tools

231

215

FETROVNA

Craft Supplies & Tools

230

218

GalaToysShop

Craft Supplies & Tools

227

221

Punochka

Craft Supplies & Tools

226

222

KnittLife

Craft Supplies & Tools

225

224

SheincarArts

Craft Supplies & Tools

223

225

MintEmbroideryShop

Craft Supplies & Tools

223

228

VINGERT

Craft Supplies & Tools

223

231

LaceAtelierStudio

Craft Supplies & Tools

222

232

ElenaAccessoriesArt

Craft Supplies & Tools

222

233

KirillsWorkshop

Craft Supplies & Tools

221

234

LudatoysPatterns

Craft Supplies & Tools

220

236

CuteToysVladimir

Craft Supplies & Tools

220

237

GlassNatalyaDarlin

Craft Supplies & Tools

218

242

CrochetCuteAnimals

Craft Supplies & Tools

213

244

vetlanka

Craft Supplies & Tools

210

245

LovelyFont

Craft Supplies & Tools

210

250

HandDrawnOwl

Craft Supplies & Tools

205

253

BirochkaEmb

Craft Supplies & Tools

204

258

KnitToyPatterns

Craft Supplies & Tools

199

262

GentleFeather

Craft Supplies & Tools

197

263

AmigurumiStuffedToys

Craft Supplies & Tools

196

264

ZaykaMiAmigurumi

Craft Supplies & Tools

195

265

NatiAStore

Craft Supplies & Tools

195

267

TatiDollShop

Craft Supplies & Tools

194

269

ZiminaDoll

Craft Supplies & Tools

194

270

FeltPatternPDF

Craft Supplies & Tools

194

272

Nataliyaknitting

Craft Supplies & Tools

193

273

PollytoysPatterns

Craft Supplies & Tools

192

274

MikadoCutes

Craft Supplies & Tools

191

277

ARTuCo

Craft Supplies & Tools

189

278

FavoritePlushToys

Craft Supplies & Tools

188

281

funnyhook

Craft Supplies & Tools

184

286

ArtLoveIllustration

Craft Supplies & Tools

182

287

VictoriaCrocheting

Craft Supplies & Tools

181

288

HoneyjarStore

Craft Supplies & Tools

181

291

SejongStudio

Craft Supplies & Tools

178

293

TuttiFruttiPatterns

Craft Supplies & Tools

176

298

VishnevayaToys

Craft Supplies & Tools

174

同时,

我对乌克兰销售前300名的店铺进行了统计,发现89家是从事Craft Supplies & Tools销售的。

发现27家是从事Home & Living销售的。

所以得出来,从事Craft Supplies & Tools分类的卖家会明显感觉到,竞争减小,流量上升,订单上升。

 

3.0 成人用品与针钩市场有缺口

为了进一步了解市场的缺口,我认真的去翻看了一下乌克兰与俄罗斯的前20名大卖家

我发现了俄罗斯主攻的是针钩市场产品市场,而乌克兰是成人用品

像下面这家,乌克兰国家排第12位的店铺也是休业了。

所以,这个需求就会转到别的国家的卖家身上。大家有做这些个市场应该的可以明显感觉到了。

而且乌克兰这个XX业务全球有名气的。

 

4.0 注意邮费上涨

受俄乌战争影响,全球石油供应,油价正在攀升。

国际基准布伦特原油价格22日达到每桶97.76美元(折合人民币619.7886元)的七年高点。

这个价格肯定会反应到小包价格上来的。

所以,大家定价的时候记得把这个预期价格加上去。

5.0 乌克兰订单停发

如果你遇上有乌克兰的订单,我建议你暂时不要发出。也不要取消,写信告诉他们。

这个货等战争停止才发出。不然发出去他们也会收不到的。

 

总结:

最后,希望世界和平与稳定


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